Hitlers Statement Before His Suicide

Hitler's Statement Before His Suicide On April 29, 1945, in his underground bunker, Adolf Hitler readied himself for death. Instead of surrendering to the Allies, Hitler had decided to end his own life. Early in the morning, after he had already written his Last Will, Hitler wrote his Political Statement. The Political Statement is made up of two sections. In the first section, Hitler lays all blame on International Jewry and urges all Germans to continue fighting. In the second section, Hitler expels Hermann Gà ¶ring and Heinrich Himmler and appoints their successors. The following afternoon, Hitler and Eva Braun committed suicide. Part 1 of Hitlers Political Statement More than thirty years have now passed since I in 1914 made my modest contribution as a volunteer in the first world war that was forced upon the Reich. In these three decades I have been actuated solely by love and loyalty to my people in all my thoughts, acts, and life. They gave me the strength to make the most difficult decisions which have ever confronted mortal man. I have spent my time, my working strength, and my health in these three decades. It is untrue that I or anyone else in Germany wanted the war in 1939. It was desired and instigated exclusively by those international statesmen who were either of Jewish descent or worked for Jewish interests. I have made too many offers for the control and limitation of armaments, which posterity will not for all time be able to disregard for the responsibility for the outbreak of this war to be laid on me. I have further never wished that after the first fatal world war a second against England, or even against America, should break out. Centuries will pass away, but out of the ruins of our towns and monuments the hatred against those finally responsible whom we have to thank for everything, International Jewry and its helpers, will grow. Three days before the outbreak of the German-Polish war I again proposed to the British ambassador in Berlin a solution to the German-Polish problem - similar to that in the case of the Saar district, under international control. This offer also cannot be denied. It was only rejected because the leading circles in English politics wanted the war, partly on account of the business hoped for and partly under influence of propaganda organized by International Jewry. I have also made it quite plain that, if the nations of Europe are again to be regarded as mere shares to be bought and sold by these international conspirators in money and finance, then that race, Jewry, which is the real criminal of this murderous struggle, will be saddled with the responsibility. I further left no one in doubt that this time not only would millions of children of Europes Aryan people die of hunger, not only would millions of grown men suffer death, and not only hundreds of thousands of women and children be burnt and bombed to death in the towns, without the real criminal having to atone for this guilt, even if by more humane means. After six years of war, which in spite of all setbacks, will go down one day in history as the most glorious and valiant demonstration of a nations life purpose, I cannot forsake the city which is the capital of this Reich. As the forces are too small to make any further stand against the enemy attack at this place and our resistance is gradually being weakened by men who are as deluded as they are lacking in initiative, I should like, by remaining in this town, to share my fate with those, the millions of others, who have also taken upon themselves to do so. Moreover I do not wish to fall into the hands of an enemy who requires a new spectacle organized by the Jews for the amusement of their hysterical masses. I have decided therefore to remain in Berlin and there of my own free will to choose death at the moment when I believe the position of the Fà ¼hrer and Chancellor itself can no longer be held. I die with a happy heart, aware of the immeasurable deeds and achievements of our soldiers at the front, our women at home, the achievements of our farmers and workers and the work, unique in history, of our youth who bear my name. That from the bottom of my heart I express my thanks to you all, is just as self-evident as my wish that you should, because of that, on no account give up the struggle, but rather continue it against the enemies of the Fatherland, no matter where, true to the creed of a great Clausewitz. From the sacrifice of our soldiers and from my own unity with them unto death, will in any case spring up in the history of Germany, the seed of a radiant renaissance of the National Socialist movement and thus of the realization of a true community of nations. Many of the most courageous men and women have decided to unite their lives with mine until the very last. I have begged and finally ordered them not to do this, but to take part in the further battle of the Nation. I beg the heads of the Armies, the Navy and the Air Force to strengthen by all possible means the spirit of resistance of our soldiers in the National Socialist sense, with special reference to the fact that also I myself, as founder and creator of this movement, have preferred death to cowardly abdication or even capitulation. May it, at some future time, become part of the code of honor of the German officer - as is already the case in our Navy - that the surrender of a district or of a town is impossible, and that above all the leaders here must march ahead as shining examples, faithfully fulfilling their duty unto death. Part 2 of Hitlers Political Statement Before my death I expel the former Reichsmarschall Hermann Gà ¶ring from the party and deprive him of all rights which he may enjoy by virtue of the decree of June 29th, 1941; and also by virtue of my statement in the Reichstag on September 1st, 1939, I appoint in his place Grossadmiral Dà ¶nitz, President of the Reich and Supreme Commander of the Armed Forces. Before my death I expel the former Reichsfà ¼hrer-SS and Minister of the Interior Heinrich Himmler, from the party and from all offices of State. In his stead I appoint Gauleiter Karl Hanke as Reichsfà ¼hrer-SS and Chief of the German Police, and Gauleiter Paul Giesler as Reich Minister of the Interior. Gà ¶ring and Himmler, quite apart from their disloyalty to my person, have done immeasurable harm to the country and the whole nation by secret negotiations with the enemy, which they have conducted without my knowledge and against my wishes, and by illegally attempting to seize power in the State for themselves. . . . Although a number of men, such as Martin Bormann, Dr. Goebbels, etc., together with their wives, have joined me of their own free will and did not wish to leave the capital of the Reich under any circumstances, but were willing to perish with me here, I must nevertheless ask them to obey my request, and in this case set the interests of the nation above their own feelings. By their work and loyalty as comrades they will be just as close to me after death, as I hope that my spirit will linger among them and always go with them. Let them be hard but never unjust, but above all let them never allow fear to influence their actions, and set the honor of the nation above everything in the world. Finally, let them be conscious of the fact that our task, that of continuing the building of a National Socialist State, represents the work of the coming centuries, which places every single person under an obligation always to serve the common interest and to subordinate his own advantage to this end. I demand of all Germans, all National Socialists, men, women and all the men of the Armed Forces, that they be faithful and obedient unto death to the new government and its President. Above all I charge the leaders of the nation and those under them to scrupulous observance of the laws of race and to merciless opposition to the universal poisoner of all peoples, International Jewry. Given in Berlin, this 29th day of April 1945, 4:00 A.M. Adolf Hitler [Witnesses]Dr. Joseph GoebbelsWilhelm BurgdorfMartin BormannHans Krebs * Translated in the Office of United States Chief of Counsel for the Prosecution of Axis Criminality, Nazi Conspiracy and Aggression, Government Printing Office, Washington, 1946-1948, vol. VI, pg. 260-263.

How to Make Managing Multiple Marketing Clients Easy - CoSchedule

How to Make Managing Multiple Marketing Clients Easy Managing multiple clients  is no easy task for any agency marketer. You might have two clients at once ask for last-minute requests. Or, you could have the opposite problem, where clients completely fail to communicate. An account manager might overpromise your capabilities, leaving you to  work some miracles (and a few all-nighters). No matter what your situation looks like, though, youre under pressure to deliver quality work.  If you’re not on your A-game at all times, a lot of things can go wrong. Fast. When they do, its easy to make excuses. Sometimes, it might be tempting to say, If we had more budget, wed have fewer problems. Or, If this client would just see things our way, we could actually start getting sh* done. Heres an insider secret, though: Excuses are for losers. So, what should busy agency teams struggling with client management do instead? Start by putting the right workflows and tools in place to help you (and your clients) work happily and successfully together. If you feel like you’re struggling to keep your head above water with all you need to do, this post is for you. Youll learn: How to establish positive routines and workflows to more done, faster. Better work in less time? Its not only possible, but realistically achievable. How to keep all your content and deadlines organized.  Theres an old saying that goes, Hell hath no fury like that of a client whose agency blew their deadline. So, maybe thats not exactly how that quote goes. Well show you how to hold yourself accountable to deadlines, is what were saying. How to get things done right the first time and keep clients happy. The fewer revisions work needs to go through, the faster you can get it all done (while burning less budget). Sound good?  Lets roll up our sleeves and un-suck your client management woes. How to Make Managing Multiple Marketing Clients EasyFirst Things First: Manage Multiple Clients Easily With Have you been looking for a way to ditch those endless email threads hit every deadline (for real) and maybe even keep some of that hair youve been pulling out? for Agencies is our newest Growth + Agency Pack plan- built exclusively for agencies. ^^^ And its gonna give you all of those benefits plus some. Manage All Your Clients In One Place Eliminate the need for spreadsheets, email threads, and multiple platforms! Get all your clients under one roof. Make it easy for you, your clients, and your team to collaborate, manage projects, and get err done. Simplify Your Team’s Workflows Collaboration Easily facilitate real-time collaboration with your clients, stay on track with client tasks, and execute on projects faster. Get Organized With An All-In-One Client Dashboard: Get a snapshot of all your client projects in one place. Stay on top of project timelines, see upcoming deadlines, follow up with specific teams. Reuse Workflows Without Rebuilding Everything From Scratch: Create the perfect template for your client workflows! Eliminate mistakes and move projects forward with task specific templates. Recycle your task template for future clients and iterate on them as you continue to improve the process! Get Social Media Approvals Without The Endless Back-And-Forth: Collaborate in real time with ’s social approval workflows. Keep the entire conversation in one place, stay on track with client promotion, and execute on campaigns faster. Customize To Fit Your Clients Needs is designed for flexibility. And as your clientele grows, so should your tool. With the Agency pack, youll get s Multiple Calendars feature; allowing you to create unique calendars analytic reports for every client. Improve Client Retention With Data Driven Results No more warm fuzzies! Prove the value of all your hard work with real data! Utilize ’s Social Engagement Report to measure your success and improve client retention. Ok, now: Lets teach you how to manage multiple clients with some step-by-step guidance, shall we? Next: Download Your Free Client Management Template Bundle Manage multiple clients more easily with these five free templates: Daily Task Planning Template to keep all your work organized day-to-day. Content Marketing Project Checklist to prioritize tasks for every client assignment. Content Calendar Template to plan and manage project deadlines. Marketing Project Management Template to document outlines and requirements for every client project. Content Writing Template to create and share content for client review prior to publishing.Getting Organized: Start With Yourself You can’t always control your clients. You can, however, control yourself. So, that’s where we’ll start. Plan Out Your Morning Routine A good morning routine can set your pace and mindset for the whole rest of the day. So, spend your first few minutes at the office productively. Make a short checklist of things to get done. Here are some ideas: Get your coffee (of course). Catch up on emails you may have gotten overnight. Write out your task checklist for the day. Establishing an easily repeatable routine helps build positive habits that drive more productivity. For a deeper dive into the psychology of how habits work (and how to harness them for the power of good), we highly recommend reading Charles Duhigg's The Power of Habit. If you need a TL;DR version, this short video with the author (an esteemed New York Times writer) is fantastic: Build Yourself a Clear File Structure Store all your client documents in clearly labeled folders. Create one for each client. Then, add in subfolders for each campaign, project, or type of work you do for them. A hypothetical folder structure might look like this: This way, you'll waste less time hunting down files and client projects. Establish a Consistent File Naming Convention Trying to decipher someone else's file names can be difficult. Worse than that, if  all the moving parts of your campaign use multiple file-naming structures, people can quickly get confused. Is the right file "cool-content-project-sally.V2.doc" or "v.2-project-design-sally"? Avoid miscommunication by using an agreed-upon file naming convention. If your team needs help in this area, follow this detailed guide from Stanford. This doesn't need to be overly complicated, as long as everyone on your team (and your clients) can quickly identify the correct documents they need without having to open them up first. Stay on Top of Your Email For a lot of folks, â€Å"inbox zero† is a mythical state of being that seems unattainable. While messaging tools like Slack and HipChat have helped alleviate some of that pain, it’s important to keep your email organized whether or not you’re using those services. To keep emails from clients clearly separated, consider color-coding messages that come from certain email address. That way, you can quickly glance at your inbox, and know what came from whom. If you use Gmail, you might also consider using multiple inboxes to keep client communication organized. This guide from PC World will show you how. #Email tip: Use multiple inboxes in @gmail to manage communication from multiple clients:Pick Your Tools Wisely Marketers have never had more selection for tools than they do now. With so many options out there, however, it can be easy to feel paralyzed. The need to use tools that are multi-client friendly just adds more complexity. With any set of tools you use, keep these things in mind: Do any of our current tools duplicate functionality? If you can get something done with one tool instead of two, consider cutting the one you don’t absolutely need. Are any of our current tools more of a hindrance than an asset? If a tool is frustrating to use, don’t stick with it just because it’s what you’ve always had available. Shop around and get something that works for you, or make the case to your boss that it’s time for a change. Are the tools you’ve chosen likely to be ones your clients will want to use, too? Sometimes, there are advantages to choosing tools that are considered industry-standard options versus competitors. Use the tools that work best (and are within your budget), but keep flexibility in mind. Next, let’s break down the types of tools you’re likely to need. Project Management Tools This is a big one. Effective project management is essential for client success. It’s also essential for not wanting to tear your own hair out. Having the right tools here can make or break this process. Although there are a lot of tools available, we're biased toward . What's your favorite productivity tool for managing multiple marketing clients?Communication Tools You'll likely need two different types of communication tools: those for communicating internally, and for communicating with your clients.  For internal messaging, we recommend chat apps like Slack or HipChat (which we use here at ). The advantage to these kinds of messaging tools is they cut down on email. While we recommend using email when necessary, chat apps are great for quick questions and informal communication. For client communication, you might choose to use a chat app. However, it's much more likely you'll need to use email or some sort of shared project management solution. Fortunately, also makes it easy to talk to team members and clients within your content calendar: Execution Tools The tools you use to execute projects may vary depending on what you do. Here are some common options most will need: Word processors. Cloud-based options like Office 365 or Google Docs work well for collaboration. Design tools. Photoshop and Illustrator are considered industry standards. Social media management platforms. There are tons of tools that can help you manage your social media networks. We’re biased toward , but if you’re doing social marketing, use something. Content management platforms. These include WordPress, Joomla, Expression Engine, and other popular options. SEO monitoring tools. These include Moz, Raven Tools, Positionly, and tons more. Reporting Tools Clients will expect you to prove the value of your work. Here are some tools you might consider: Google Analytics. This one is a no-brainer. It's free, powerful, and should be on every site and blog you manage. Cyfe. This is a useful all-in-one data dashboard app. Klipfolio is another popular alternative to consider. And plenty of others. For more options, check out this list from HubSpot. Recommended Reading: How to Use Social Media Analytics to Create the Best Content Should You Be Flexible With Which Tools You Use? Different clients may have different processes or tools they prefer to use. Being mindful of this can definitely help your working relationship. However, unless you have limitless patience and money to spend, there may be times where you need to tell your client up front which tools you’ll be using. Otherwise, you can easily end up with five project management tools, four social media platforms, six content management systems, and so on down the line. This can make it difficult for your staff to learn how they all work, and it adds unnecessary cost and complexity. Clients are paying you for your expertise. If you think a tool works better than what a client is currently using, make a case for why they should switch. Above all, try to keep it simple. Should clients dictate which #content #marketing tools you use?Establish Consistent Workflows People are creatures of habit. If you fall into an unproductive rut, it can be difficult to dig your way out. Establishing processes that encourage productivity from the get-go can help you get more done, more consistently, with less stress (and late nights at the office). And if you’re juggling the needs of multiple clients, this is essential for being able to pace yourself over the long term without burning out. In the aforementioned  The Power of Habit, Duhigg says, When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit- unless you find new routines- the pattern will unfold automatically. So, build your workflows in ways that encourage habits that are productive. That way, efficiency becomes automatic. Here’s how to plan out a simple workflow for a given task: Determine How Flexible Workflows Can Be Having a consistent process for receiving and delivering work to and from clients makes life a lot easier. At an agency, this work is typically handled by a project or account manager (and so it’s likely you’ll never need to worry about it). If you’re working on your own, however, you’ll need to determine how you’ll handle this. While different clients may have different preferences, you may want to be careful not to let them dictate how you work too much. If you get push back, explain why you do things the way you do. When you have multiple clients to manage, the more streamlined your processes can be, the better. When you have multiple clients to manage, the more streamlined your processes can be, the better.How Will You Work With Clients With Varying Budgets? Typically, the more a client can spend, the more you can do. If you’re able to staff a full team of writers, coders, designers, and project managers, then the scope of work you can complete isn’t limited by much. If, however, you’re working solo (or if the client can’t afford to spend much), you may need to learn to stretch your available resources. Recommended Reading: How to Do the Best Content Marketing on a Limited Budget Consider building out service packages new clients can choose from. You can allow for some flexibility, but laying out what you can do at which price points can help set accurate expectations up front. Your internal plan should include: Which services each package includes. Which tools you can use at each level. Some room for clients to grow into a higher-priced plan as they grow with you. Getting to Know Each Client Every client is going to be different. Their needs, personalities, and working styles are all likely to be unique. Plus, they’re also likely to have different customer bases, which will have different needs and expectations from the work you’ll produce. Develop Clear Personas for Each Client’s Industry If you don’t know a client’s industry inside and out, user personas can be immensely useful. They’re essentially character sketches of your client’s average customer or audience member. Recommended Reading: Spark Your Persona to Life With These Nine Tools Establish Style Standards for Each Client Switching between work for different clients can be a mental challenge. If you’re writing content about, say, power tools one minute, and then a clothing brand later that same day, it can be tricky to switch from one mindset to the other. In addition to user personas, documented style standards can help. You don’t necessarily need to refer to them consistently when doing client work, but they can helpful to lean on. MailChimp's content style guide is an excellent example to consider following: Set Up Introductory Meetings With New Clients When onboarding new clients, bring everyone who will be working on the account into a meeting with your stakeholders. This gives everyone a chance to talk through ideas and learn what each side expects from one another. It can also give your team members insight into how your client prefers to work and what their needs are. Managing Your Work for Multiple Clients Alright, so now you have all your preparation in place. Now, how do you manage your actual day-to-day work for multiple clients? How do you manage your actual day-to-day work for multiple clients?Be Realistic When Estimating How Long Your Work Will Take Delivering your work on time and at budget is important for building client trust. Estimating how long creative work will take to complete is tough. Regardless, you have to figure it out. If this is something you struggle with, get a timer, create a productivity spreadsheet, and track how long tasks and projects take to complete. Simply create sections for days, with rows and columns for time and tasks: To save you some time, we’ve included an Excel version of this template within this post. You can use this in two ways: To plan how long you’ll spend on tasks each day ahead of time. To keep track of what you accomplish each day retroactively. This is kind of like keeping a personal record of your timesheets so you can calculate an average of how long different types of work typically take. If you’re using this sheet to plan ahead, start by blocking out time for each task you’ll complete. Prioritize them based on when they’re due (we’ll get into deadlines in a bit). Do your most pressing work first, then move on. Setting priorities this way can help you know what to work on when multiple projects are competing for your time. Multiple projects competing for your time? Set priorities and stick to them.Over time, you’ll be better able to provide clients and project managers with accurate time estimates. That can make it much easier to negotiate project timelines that allow you to produce great work while balancing multiple clients (and without losing your mind). Establish Clear Project Deadlines Whoever’s responsibility this is, make sure deadlines are always clear between your organization and your client. For your own team, make sure internal deadlines for smaller pieces of bigger projects are laid out too (if necessary). And make sure those deadlines are on your content calendar! Which leads us to our next point. Recommended Reading: How to Meet Deadlines When You're Sick and Tired of Missing Them Set Up Your Clients With Content and Social Media Calendars Doing content marketing without content calendars is like driving a car without a steering wheel. Like a plane without wings. Like a boat without a rudder. Insert your own favorite vehicle-based analogy here. Managing multiple calendars for clients isn’t necessarily easy. You might also need a calendar for promoting your own business to prospective clients, too. So, do you put everything on one? Or, do you set up multiple calendars? We’d make the case for multiple calendars here. Give your client a shared calendar you can both use and update. That way, you’ll remove all ambiguity around deadlines and when things are due. This helps keep both sides accountable and avoids frustration over unmet expectations. Managing multiple #content #marketing clients? Use multiple #calendars:Setting up your editorial calendars in Google Sheets is an easy way to do this for free (and you can use the free template we’ve included in this post). If you’re using , the multiple calendar functionality available in the Growth + Agency Pack plan makes this easy. All your clients can have their own calendar. Plus, with built-in project management and team communication features, you can keep all your correspondence straight (no more â€Å"sorry I missed your email† nonsense). Plus, automation features save tons of time (which is extremely important for maximizing efficiency with multiple clients). For a real-world example of how works, The Barbell CEO was generous enough to create this demo video: Make Client Management Easy With for Agencies! Let's say you choose to set up a calendar for each client. Awesome! With for Agencies, we've made doing just that super easy. Here's a quick rundown of what our multi-calendar agency plans can help you do: Manage every client in one place. No more messy spreadsheets. No more insane email threads. No juggling multiple platforms. Use to organize everything. Manage workflows that actually... flow. Delegate, approve, communicate, and take over the world. Prove your work generates results. Use ’s most advanced analytics to measure your success and improve client retention†¦.(without all the tedious data collection). Which means you can stop jumping from screen to screen, manage all your clients on one platform, and get your agency super organized in the process. Determine How to Provide Deliverables Content docs. Proposals. Reports. Whatever kinds of deliverables you provide clients, templates are key to saving time. Use one set of templates for every client so you can spend less time preparing deliverables and more time getting your work done. We’ve even included a few in this post to help you out (they’re in the downloadable bundle you should see as a circular pop-up to the left). Set up a clear process too so nothing gets delivered late. Whether you’ll deliver work by email, Dropbox, or some other method, make it consistent and let clients know exactly when and how they can expect to get what they’ve paid you for. Recommended Reading: How to Quickly Build Social Media Proposals That Win Clients (Free Template) What Are Your Top Client Management Tips? If you’ve found success juggling multiple clients (either in an agency or as a consultant), are there any tips you’d add? Leave a comment below and help get the conversation started!